Post #5

4 Reasons Marketing Is Important for Small Businesses

Branding

Many small businesses make the mistake of viewing branding as something that doesn’t matter to them, but as something that only affects larger businesses. However, the truth is that branding is important to businesses of all sizes as it adds value, drives credibility and facilitates sales to new customers.

Boundaries create credibility

It boosts credibility for businesses to present themselves professionally to image with beautiful websites and well-designed marketing materials that show off their best side. When the customers’ experience of the product and presentation go hand in hand, it shows in the reviews (eg Tripadvisor) and it is proof that their products and services are good. Ththat then means that individuals have an easier time trusting the company in order to buy a product or service from them.

Branding personalizes a company and creates a connection with customers

A company’s logo is the face of the company, and its design should therefore be carefully thought out. It is important to put time and effort into creating a professional, well-designed and memorable logo. The good thing to keep in mind when designing a logo is that it should create the image that companies want to convey to their customers, and at the same time, the experience of people should be exactly what you want it to be.

However, the demarcation of companies does not stand and fall with a label alone. There are many factors that go into creating a brand image and strategy. Companies need to understand what their pillars and personality traits are in order to create a clear strategy for how they address their customers, whether it’s through direct service, marketing materials or correspondence. For example, organizations often take on the image of authority, trust and tradition and therefore have to use formal speech, while companies that want to reach young people can often afford to use buzzwords, slang and informal speech when communicating with their customers.

Marking supports the marketing function

Marketing is an important part of corporate branding. Media, channels and target groups chosen help to build the brand in companies. It is important to keep in mind that the target group is not too small, but this can reduce the scope for entering new markets and expanding. On the other hand, too large a target group can lead to a company losing its uniqueness and becoming easily forgettable in the minds of consumers.

Branding creates new customers

Good branding is one of the best ways to get referrals from past clients and generate buzz. It is therefore important that branding, marketing and reputation work together to create a strong image with customers. It shows that no one recommends companies they don’t remember. Therefore, nothing is more important in running a business than creating a memorable brand that leaves something behind.

Don’t hesitate to contact Ferðavefi if you need help in allowing your company to excel with a memorable brand that leaves a positive impression in the minds of customers.